IN 2015 FOUR STUDENTS FROM ETELÄ-TAPIOLA HIGH SCHOOL DECIDED TO TAKE PART IN JUNIOR ACHIEVEMENT'S COMPANY PROGRAM. THE PROGRAM REQUIRED US TO CREATE A BUSINESS IDEA, WHICH LATER ON TURNED OUT TO BE I'M BLUE.

WHEN CREATING A BUSINESS IDEA TEAM BLUE HAD THREE ASPECTS IN MIND: FOOD, HEALTH AND FINNISH NATURE. THINGS WE ALL LOVE.

Edvin Ingman - Koivu

WE STARTED WITH A SMALL BATCH, BUT HAD TO GROW THE PRODUCTION SOON AS THE DEMAND FOR I'M BLUE GREW HIGHER.   

THE RESPONSE WE HAVE GOT FROM THE PUBLIC HAS BEEN INCREDIBLE. THE ATTENTION IN DIFFERENT MEDIAS: NEWSPAPERS, TV AND RADIO CHANNELS, HAS RISEN OUR DEMAND HIGHER THAN WE EVER COULD HAVE EXPECTED.  

THIS JOURNEY HAS GIVEN US THE COURAGE TO BELIEVE IN OURSELVES AND OUR INSANE IDEAS. IT HAS BROUGHT FOUR 17-18-YEAR-OLD STRANGERS TOGETHER TO carry out A DREAM. A DREAM OF TURNING THE WORLD BLUE BUT HAPPY.