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FROM SCHOOL TO FACTORY


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FROM SCHOOL TO FACTORY


OUR FIRST I’M BLUE BATCH, 89 BOTTLES, WAS MADE IN NOVEMBER 2015. OUR TECHNIQUE AND TIME MANAGEMENT WEREN’T REALLY THAT ADVANCED, AND WE ENDED UP RUNNING OUT OF THE SCHOOL TEN SECONDS BEFORE THE NIGHT ALARMS WENT ON. HAD WE BEEN LATE, THE FINE WOULD HAVE MADE US GO BANKRUPT.

A lot has changed ever since. 

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since 2015


since 2015


IN 2015 FOUR STUDENTS FROM ETELÄ-TAPIOLA HIGH SCHOOL DECIDED TO TAKE PART IN JUNIOR ACHIEVEMENT'S COMPANY PROGRAM. THE PROGRAM REQUIRED US TO CREATE A BUSINESS IDEA, WHICH LATER ON TURNED OUT TO BE I'M BLUE.

 

WHEN CREATING A BUSINESS IDEA TEAM BLUE HAD THREE ASPECTS IN MIND: FOOD, HEALTH AND FINNISH NATURE. THINGS WE ALL LOVE.

 

WE STARTED WITH A SMALL BATCH, BUT HAD TO GROW THE PRODUCTION SOON AS THE DEMAND FOR I'M BLUE GREW HIGHER.   

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THE RESPONSE WE HAVE GOT FROM THE PUBLIC HAS BEEN INCREDIBLE. TODAY I'M BLUE IS SOLD IN CAFES, RESTAURANTS and grocery stores all OVER FINLAND - as well as EVENTS OUTSIDE OF THE COUNTRY, LATEST IN ASIA.

 

SUMMER 2017 I'M BLUE GOT THE HONOUR TO BE A PART OF THE FINNISH PAVILION AT
WORLD EXPO 2017 IN ASTANA, KAZAKHSTAN. THE EYE-OPENING EXPERIENCE WAS THE START OF SPREADING OUR FINNISH FORESTS OUT TO THE WORLD. NEXT STEPS HAVE ALREADY BEEN TAKEN, AND first BATCHes OF I'M BLUE have been shipped TO GERMANY, SINGAPORE AND THAILAND. 

 

THIS JOURNEY HAS GIVEN US THE COURAGE TO BELIEVE IN OURSELVES AND OUR INSANE IDEAS. IT BROUGHT FOUR 17-18-YEAR-OLD STRANGERS TOGETHER TO carry out A DREAM. A DREAM OF TURNING THE WORLD BLUE BUT HAPPY