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FROM SCHOOL TO FACTORY


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FROM SCHOOL TO FACTORY


OUR FIRST I’M BLUE blueberry soda BATCH, 89 BOTTLES, WAS MADE IN NOVEMBER 2015. OUR TECHNIQUE AND TIME MANAGEMENT WEREN’T ADVANCED, AND WE ENDED UP RUNNING OUT OF THE SCHOOL TEN SECONDS BEFORE THE NIGHT ALARMS WENT ON. HAD WE BEEN LATE, THE FINE WOULD HAVE MADE US GO BANKRUPT.

A lot has changed ever since. 

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since 2015


since 2015


IN 2015 we, STUDENTS FROM ETELÄ-TAPIOLA HIGH SCHOOL, DECIDED TO TAKE PART IN JUNIOR ACHIEVEMENT'S COMPANY PROGRAM, in which students are supposed to create a business. during THE PROGRAM we CREATEd our BUSINESS IDEA, WHICH TURNED OUT TO BE I'M BLUE.

 

our BUSINESS IDEa focused on three aspects: FOOD, HEALTH and FINNISH NATURE.

THINGS WE ALL LOVE.

 

WE STARTED WITH a SMALL handmade BATCH of 89 bottles. we HAD TO GROW THE PRODUCTION soon AS THE DEMAND FOR blueberry soda GREW as people learned to love i’m blue. By the end of the first year we were bottling 450 bottles at a time.   

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THE RESPONSE WE HAVE GOtten FROM THE PUBLIC HAS BEEN INCREDIBLE. TODAY, I'M BLUE IS SOLD IN CAFES, RESTAURANTS and grocery stores all OVER FINLAND – as well as china.

 

SUMMER 2017 I'M BLUE GOT THE HONOUR TO BE A PART OF THE FINNISH PAVILION AT
WORLD EXPO 2017 IN ASTANA, KAZAKHSTAN. THE EYE-OPENING EXPERIENCE WAS only the beginning OF the journey of OUR FINNISH blueberry FORESTS OUT in THE WORLD. NEXT STEPS HAVE ALREADY BEEN TAKEN. first BATCHes OF I'M BLUE have been shipped TO SINGAPORE, THAILAND and china. 

 

THIS JOURNEY HAS GIVEN US THE COURAGE TO BELIEVE IN OURSELVES AND OUR INSANE IDEAS. IT BROUGHT FOUR young STRANGERS TOGETHER TO carry out A DREAM. A DREAM OF TURNING

THE WORLD BLUE – BUT HAPPY